Elo GPS

automotive marketing

Featured image for “Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge”

Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge

January 3, 2022
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Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...
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Featured image for “How To Sell More Cars by Warming Up Your Winter Sales Strategy”

How To Sell More Cars by Warming Up Your Winter Sales Strategy

December 14, 2021
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It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...
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Featured image for “The Overlooked Value of Connected Car Data”

The Overlooked Value of Connected Car Data

November 4, 2021
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The conversation surrounding connected vehicles in the automotive industry sparked a frenzy in the last ten years, with manufacturers competing for the next greatest technology. In the last year alone, 91 percent of vehicles sold in the U.S. were connected cars, each collecting granular car data with the potential to positively impact both drivers and dealerships at scale. With connected...
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Featured image for “Direct Automotive Marketing: A New Way to Drive Dealership Revenue”

Direct Automotive Marketing: A New Way to Drive Dealership Revenue

September 27, 2021
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Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...
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