The automotive industry is entering a new era where the power of video and digital technology is redefining the car sales process.
Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases, and 92% of car shoppers research online before they buy. So, it’s more important than ever for auto dealerships to adapt and embrace these changes.
So, let’s discuss the importance of harnessing the power of video to provide customers with a seamless and efficient car buying experience.
The Power of Video in Car Sales
Video has become an indispensable tool in marketing and sales, particularly in the automotive industry. For example, Google says that watching “Test Drive” videos online has grown by more than 65% over the past two years.
But it’s not just test drive videos that drive consumer interest. In the same report, Google discovered that 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.
It’s evident that by creating and showcasing high-quality video content, dealerships can offer potential customers a virtual tour of their inventory, a behind-the-scenes look at their facilities, and a comprehensive understanding of their sales and service processes.
Some key video content ideas include:
Vehicle walk-around videos: One effective way to showcase the vehicles in your inventory is by creating high-quality walk-around videos. In these videos, you can highlight the key features, specifications, and unique selling points of each vehicle. You can also discuss any special promotions or deals that may be available for that particular model.
The goal is to provide potential customers with a virtual test drive experience that allows them to get a better sense of the vehicle before coming in for a physical test drive. This can help increase interest and engagement, leading to more sales and customer satisfaction.
Testimonials: Testimonials are a powerful tool for building trust and credibility with potential customers. By sharing success stories from satisfied customers, you can demonstrate that your dealership is trustworthy and reliable. You can use these testimonials on your website, social media channels, and in other marketing materials.
Make sure to gather testimonials from a variety of customers, including those who have purchased new and used vehicles, as well as those who have used your service department. This can help demonstrate that your dealership is committed to providing top-notch service to all customers.
Facility tours: In addition to showcasing your inventory and services, it’s important to make potential customers feel welcome and comfortable at your dealership. One way to do this is by creating a virtual tour of your facility.
In this tour, you can highlight your dealership’s cleanliness, modern amenities, and friendly staff. You can also discuss any unique features of your dealership, such as a customer lounge or children’s play area. By giving customers a virtual tour, you can help them feel more familiar and comfortable with your dealership before they even set foot on the premises.
Sales and service process videos: The car buying and servicing process can be confusing and intimidating for many customers. One way to apply a sense of ease to this process is by creating videos that explain each step in detail.
In these videos, you can discuss topics such as financing options, warranties, and service packages. You can also provide tips on how to maintain and care for their vehicles. By providing this information in an easy-to-understand format, you can help customers feel more confident and informed throughout the sales and service process.
Take Your Video Strategy & Customer Experience to the Next Level with Elo GPS
Elo GPS is an innovative lot management solution that provides dealerships with real-time vehicle location data. Incorporating Elo GPS into your dealership’s operations can streamline the video creation process and enhance the overall customer experience. Here are some ways Elo GPS can support your video strategy:
Efficient video production: Use Elo GPS to quickly locate vehicles on your lot, saving time and effort when shooting inventory walk-around videos.
Personalized customer experience: When a customer is interested in a specific vehicle, use Elo GPS data to locate it quickly and present it in a customized video. Or, during an in-person visit not only quickly locate the car for a customer but be sure it’s ready to go with good fuel and battery levels.
Embrace the New Era of Car Sales with Video and Elo GPS
In this time of industry evolution, dealerships must adapt and harness the power of video and innovative solutions like Elo GPS. By creating engaging video content and leveraging the efficiency of Elo GPS, dealerships can provide an enhanced car buying experience that meets the demands of today’s tech-savvy consumers.
So don’t get left behind in the new era of car sales—embrace video and Elo GPS to drive success and keep your dealership ahead of the curve.