Why Did My Check Engine Light Come On? Here’s What You Need to Know

Why Did My Check Engine Light Come On? Here’s What You Need to Know

Joanna Lawrence Blog

It’s an all too familiar tale. You’re simply driving to work or the grocery store (or maybe worse, on a road trip) when suddenly the small engine icon illuminates on your dashboard. As you stare at the glowing icon you might be thinking: “Why did my check engine light come on?” While some simply choose to ignore it, the check …

What Is Geofencing Technology? How Businesses and Consumers Can Leverage Virtual Perimeters

What Is Geofencing Technology? How Businesses and Consumers Can Leverage Virtual Perimeters

Joanna Lawrence Blog

Have you ever been shopping in a mall only to later receive an ad on Facebook for the exact store you entered? How about when you attend a public event and get a notification prompting you to download their featured app? If you answered yes to either of these – or simply have a smartphone – you likely have already …

5 Ways a GPS Location Tracking Device Can Monitor the Safety of Drivers

5 Ways a GPS Location Tracking Device Can Monitor the Safety of Drivers

Joanna Lawrence Blog

Millions of drivers are on the road, all with varying degrees of spatial awareness, reaction times, and attention. While you can’t predict or control the behavior of other drivers, you can take preventative measures in your own life. Installing a GPS vehicle tracking device can assist in analyzing various driving metrics to monitor how your loved one’s safety and driving …

How Predictive Maintenance Tools Benefit Auto Dealers and Drivers

How Predictive Maintenance Tools Benefit Drivers and Their Vehicles

Joanna Lawrence Blog

Car maintenance is an unavoidable part of being a responsible car owner. When ignored or approached half-heartedly, you’re faced with repercussions not just for your wallet but also for your safety. However, there is a lot of guessing when those dreaded service lights go on. Ultimately, these service alerts tell us something is wrong, but not what is wrong. Thankfully, …

5 Ways to Leverage Connected Vehicle Technology in the Automotive Industry

5 Ways to Leverage Connected Vehicle Technology in the Automotive Industry

Joanna Lawrence Blog

Internet of Things (IoT) solutions have crept into just about every industry and corner of the world. Even the simplest of technologies, such as your vacuum, now have the capability to provide smartphone connectivity. But for the automotive industry, connected vehicle technology is driving a safer, more connected future while fueling a multi-billion-dollar movement.   Connected cars are a result of …

4 Tips for Closing Sales Using Car Dealer Inventory Software

4 Tips for Closing Sales Using Car Inventory Software

Joanna Lawrence Blog

The process for buying a new car is almost unrecognizable to what it once was. Typically, when a prospective buyer began searching for a new vehicle they would head to the dealership – not the internet. While the rise of digitization has presented its challenges, it has also made dealers better positioned for success than ever before thanks to modern …

How to Leverage Connected Car Technology to Transform the Car Buying Experience

How Connected Car Technology Transforms the Car Buying Experience

Joanna Lawrence Blog

Digital disruption has quickly crept in and firmly cemented itself into every industry. No matter how hard we try to fight it off or stick to our tried-and-true methods, technology is here to stay. New car dealerships and manufacturers are no strangers to this disruption. If anything, connected car technology is completely transforming the car buying experience as we once …

How Elo GPS and CarRx Improves Customer Retention and Increase Dealer Profits

How Elo GPS and CarRx Improves Customer Retention and Increase Dealer Profits

Joanna Lawrence Blog

If you’re a new auto dealer, you’ve probably heard the old saying: sales sells the first car, service sells every car after. If a customer returns to your dealership twice in the first year, there is a 74 percent chance that they will purchase their next vehicle at your dealership. If you can’t get them to return, your window of …