It’s an all too familiar tale. You’re simply driving to work or the grocery store (or maybe worse, on a road trip) when suddenly the small engine icon illuminates on your dashboard. As you stare at the glowing icon you might be thinking: “Why did my check engine light come on?” While some simply choose to ignore it, the check …
Have you ever been shopping in a mall only to later receive an ad on Facebook for the exact store you entered? How about when you attend a public event and get a notification prompting you to download their featured app? If you answered yes to either of these – or simply have a smartphone – you likely have already …
Millions of drivers are on the road, all with varying degrees of spatial awareness, reaction times, and attention. While you can’t predict or control the behavior of other drivers, you can take preventative measures in your own life. Installing a GPS vehicle tracking device can assist in analyzing various driving metrics to monitor how your loved one’s safety and driving …
Car theft is a significant issue reported by the FBI annually. Even though auto theft had reduced by 43 percent between the years of 1991 and 2019, auto theft cases reported in 2020 have risen, according to the Insurance Information Institute. In 2020, cases of auto theft in the US were up by 9.2 percent, from 721,885 to 873,080 vehicles. …
Car maintenance is an unavoidable part of being a responsible car owner. When ignored or approached half-heartedly, you’re faced with repercussions not just for your wallet but also for your safety. However, there is a lot of guessing when those dreaded service lights go on. Ultimately, these service alerts tell us something is wrong, but not what is wrong. Thankfully, …
Internet of Things (IoT) solutions have crept into just about every industry and corner of the world. Even the simplest of technologies, such as your vacuum, now have the capability to provide smartphone connectivity. But for the automotive industry, connected vehicle technology is driving a safer, more connected future while fueling a multi-billion-dollar movement. Connected cars are a result of …
The process for buying a new car is almost unrecognizable to what it once was. Typically, when a prospective buyer began searching for a new vehicle they would head to the dealership – not the internet. While the rise of digitization has presented its challenges, it has also made dealers better positioned for success than ever before thanks to modern …
Digital disruption has quickly crept in and firmly cemented itself into every industry. No matter how hard we try to fight it off or stick to our tried-and-true methods, technology is here to stay. New car dealerships and manufacturers are no strangers to this disruption. If anything, connected car technology is completely transforming the car buying experience as we once …
If you’re a new auto dealer, you’ve probably heard the old saying: sales sells the first car, service sells every car after. If a customer returns to your dealership twice in the first year, there is a 74 percent chance that they will purchase their next vehicle at your dealership. If you can’t get them to return, your window of …
Finding the right person to service your vehicle can be just as frustrating as the glowing check engine light on your dashboard. While routine service and maintenance can be a hassle, it doesn’t have to be. The solution to most of your car pains can be solved at the very place you first held your keys: the dealership. Car dealer …
