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Imagine clocking out after a long day at work. You’re eager to put your feet up, spend quality time with family, or disappear into that new TV series. As you approach the parking spot where you left your car in the morning, a sinking realization hits you: your vehicle is gone—one of the over 1 million stolen vehicles this year. ...

The Ongoing Relationship: More Than Just a Sale and Service Retention  For dealerships, the end of a sale should never signify the end of a customer relationship. Closing a deal and watching customers drive off in their new car is just the beginning. Ensuring service retention requires proactive steps. How can you guarantee they keep returning, not just for another...

In the heart of every car buyer’s decision-making process lies a simple yet significant question: “Will this purchase make me feel secure?”  While aesthetics, horsepower, fuel efficiency, an infotainment system, and quality materials play a crucial role, the underlying theme of safety and security often drives the final choice. And for many, protecting their vehicle during this time of skyrocketing...

An Evening Dilemma   You’ve just wrapped up a delightful evening dinner in the city center. As night falls and the ambiance of streetlights and neon signs takes over, you walk towards a dimly lit alley where you parked your car earlier, your steps a little hesitant. A prickle of unease creeps up as you wonder, “Did I make the right...

It’s Monday morning, the sun has just risen, and you’re walking the aisles of your dealership. Rows upon rows of shining cars greet you, but some of these cars have greeted you too many times. They’ve been sitting on your lot too long, eating your profits and holding capital hostage. You wonder: “How can I ensure these vehicles find their...

Imagine this scenario: You’re about to embark on a family road trip, bags packed, and the kids are bubbling over with excitement. You start the engine, and the dreaded check engine light suddenly comes on. Panic sets in as thoughts of costly and unexpected repairs cloud your mind. It’s a situation many car owners know all too well. But what...

As the sun sets on your dealership lot, the sparkle of polished cars is a testament to your team’s hard work and dedication. The sense of accomplishment is real, but so is the responsibility to protect these gleaming assets from a persistent threat: car theft.   And, since understanding behavior can work to improve customer experience, it can also aid in...

You may have never considered how creating a new car on the assembly line parallels operating an efficient car dealership. Every part, process, and moment is planned and executed precisely for optimal performance and minimal waste.   Your dealership can also operate much like that assembly line—each element should work together seamlessly to drive profits and dealership growth. And just...

Picture this: It’s a bright, early Monday morning, and you’re ready to open your car dealership for another promising business day. As you walk around the lot, coffee in hand, your heart sinks. There’s an empty space where one of your top-line luxury SUVs sat gleaming in the sun just yesterday. The realization hits – you’ve fallen victim to car...

Picture this: a customer walks into your dealership excited about buying a new car, but they are met with indifference, long waits, and a seemingly disorganized sales process. The potential joy of a new vehicle quickly turns into frustration, and the customer leaves to explore other options.  Unfortunately, such scenarios are all too common in the automotive sales industry. But...