Customer satisfaction

The Ongoing Relationship: More Than Just a Sale and Service Retention  For dealerships, the end of a sale should never signify the end of a customer relationship. Closing a deal and watching customers drive off in their new car is just the beginning. Ensuring service retention requires proactive steps. How can you guarantee they keep returning, not just for another...

In the heart of every car buyer’s decision-making process lies a simple yet significant question: “Will this purchase make me feel secure?”  While aesthetics, horsepower, fuel efficiency, an infotainment system, and quality materials play a crucial role, the underlying theme of safety and security often drives the final choice. And for many, protecting their vehicle during this time of skyrocketing...