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Featured image for “Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops”

Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops

January 20, 2022
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The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...
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Featured image for “Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge”

Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge

January 3, 2022
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Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...
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Featured image for “Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022”

Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022

December 1, 2021
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Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...
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Direct Automotive Marketing: A New Way to Drive Dealership Revenue

September 27, 2021
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Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...
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Featured image for “How Connected Vehicle Technology Is Recouping COVID-19 Dealership Losses”

How Connected Vehicle Technology Is Recouping COVID-19 Dealership Losses

May 25, 2021
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The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...
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Featured image for “How Elo GPS and CarRx Improves Customer Retention and Increase Dealer Profits”

How Elo GPS and CarRx Improves Customer Retention and Increase Dealer Profits

February 16, 2021
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If you’re a new auto dealer, you’ve probably heard the old saying: sales sells the first car, service sells every car after. If a customer returns to your dealership twice in the first year, there is a 74 percent chance that they will purchase their next vehicle at your dealership. If you can’t get them to return, your window of...
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