customer loyalty

Picture this: a customer walks into your dealership excited about buying a new car, but they are met with indifference, long waits, and a seemingly disorganized sales process. The potential joy of a new vehicle quickly turns into frustration, and the customer leaves to explore other options.  Unfortunately, such scenarios are all too common in the automotive sales industry. But...

In the fiercely competitive automotive industry, the adage “work smarter, not harder” rings more accurate than ever. Car dealership owners and managers continually face the challenge of maximizing their return on investment while striving to achieve the best possible results.   One crucial area where efficiency can make a significant difference is marketing spend. With precision targeting and innovative direct-to-customer tools...

Automotive News recently reported that 11 men were charged with stealing cars from 26 dealerships in Ohio. According to WHIO-TV, the thefts occurred from November 2, 2022, to March 17, 2023, and involved 26 car dealerships, with some broken into multiple times. There were 32 incidents of theft, totaling 86 cars and $5.1 million.   Dealership car theft is a challenge...

Do you hear that? It’s the sound of spring coming into full bloom and summer being just around the corner. Now is the perfect time for your dealership’s sales team to shake off any hibernation-induced sluggishness and come out ready to tackle a new season with energy. With the strategies below your employees can make 2023 the best season yet...

When it comes to selling cars, one of the most important factors that helps close a sale is building a connection with potential customers.   Personalization is the key to establishing trust and making customers feel comfortable, which can lead to a successful sale. So, let’s explore different personalization approaches your dealership sales teams can use to build relationships with customers...

A dealer buy-back program is becoming a popular option amongst both dealerships and consumers. Convenience, peace of mind, and cost-effectiveness are some of the key benefits this type of program provides consumers. Let’s discuss what a buy-back program is and if it’s the best option for you.  What Is A Dealer Buy-Back Program? An automotive buy-back program is a relatively...

The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...

Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...