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Featured image for “Why You Should Invest in Upskilling Your Automotive Service Tech Team”

Why You Should Invest in Upskilling Your Automotive Service Tech Team

September 6, 2022
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If your dealership is suffering from a lack of automotive service tech support, you aren’t alone. Two years of the pandemic, global chip supply shortages, increasing demands for Electric Vehicle (EV) solutions, and the great resignation have changed the auto industry in unpredictable ways. Despite these compounding problems facing the automotive industry, dealers are now in a unique position. Technological...
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Questions You Need to Ask Before Buying a Used Car

August 23, 2022
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It’s an interesting time to be in the market for a new vehicle. The world is still recovering from international supply chain issues—specifically, the current global shortage of microchips needed to produce all new cars. As a result of the shortage, manufacturers produced 1.7 million fewer vehicles in 2021 than in 2019.  This vehicle shortage has resulted in a top-to-bottom...
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Is Your Service Department Versed in Electric Vehicle Maintenance?

August 9, 2022
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Electric vehicle sales have exploded on a year-by-year basis over the past half decade, and for good reason. Not only do electric vehicles save drivers thousands of dollars each year on gas costs—they also help owners save big on service and maintenance expenses. Electric vehicle powertrains have much fewer parts than their internal combustion counterparts. For example, electric vehicles do...
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How Does a Car Trade-in Work? Everything You Need to Know About Trading in Your Old Vehicle

August 2, 2022
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The auto industry is no longer as stable as it was a few years ago. Due to new car supply shortages, the demand for used vehicles has skyrocketed. Used vehicles have never had more value and now might be the perfect time to consider selling. We’ll take you through the benefits of dealership car trade-ins and the disadvantages of selling...
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Featured image for “4 Benefits of Implementing a Direct to Consumer Marketing Strategy”

4 Benefits of Implementing a Direct to Consumer Marketing Strategy

June 14, 2022
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Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...
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Stay Prepared—What to do if Your Car Breaks Down

June 7, 2022
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We’ve all seen it, some of us have even experienced it first-hand—a driver parked on the side of the road, looking helpless as they stand beside their broken-down vehicle. It’s a situation no one wants to find themselves in.  But vehicle breakdowns happen. Instead of fretting about worst-case scenarios, the best thing you can do to ensure your safety and...
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How to Combat the Vehicle Inventory Shortage

June 1, 2022
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Whether you own a car dealership or simply own a car, you’re probably familiar with the semiconductor chip shortage that has been plaguing the automotive industry for the last couple of years. The chip shortage has had detrimental effects on the production of new cars in the US and experts don’t expect a full pre-pandemic recovery until 2023.  The federal...
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How Your Car Dealership Can Utilize an Automated Marketing Strategy

April 26, 2022
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If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...
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