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4 Benefits of Implementing a Direct to Consumer Marketing Strategy

June 14, 2022
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Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...
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Stay Prepared—What to do if Your Car Breaks Down

June 7, 2022
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We’ve all seen it, some of us have even experienced it first-hand—a driver parked on the side of the road, looking helpless as they stand beside their broken-down vehicle. It’s a situation no one wants to find themselves in.  But vehicle breakdowns happen. Instead of fretting about worst-case scenarios, the best thing you can do to ensure your safety and...
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How to Combat the Vehicle Inventory Shortage

June 1, 2022
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Whether you own a car dealership or simply own a car, you’re probably familiar with the semiconductor chip shortage that has been plaguing the automotive industry for the last couple of years. The chip shortage has had detrimental effects on the production of new cars in the US and experts don’t expect a full pre-pandemic recovery until 2023.  The federal...
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How Your Car Dealership Can Utilize an Automated Marketing Strategy

April 26, 2022
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If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...
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4 Things To Look For In A Car Maintenance App

March 30, 2022
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New car maintenance apps are changing the way drivers approach auto service. Today’s drivers are more empowered than ever to stay on top of their car maintenance needs, with an array of car service apps at their disposal. But with so many maintenance apps on the market, how do you know which features are most critical for maintaining a safe,...
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Take Advantage of the Used Car Market by Offering a Vehicle Recovery Device With Connectivity

February 8, 2022
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These are interesting times for auto dealers. With the vehicle chip shortage still taking its toll on new car inventory around the world, the market for used cars has exploded. Used car dealerships have been enjoying the consistent business and many new car dealerships have started showing pre-owned vehicles in an attempt to keep lots full and customers coming through...
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Debunking Common Myths About Cold Weather Car Maintenance

December 7, 2021
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Cold weather car maintenance tips often get passed on like a game of telephone. Your father teaches you to pull your wiper blades up and away from your car during freezing temperatures, or your friend tells you that turning off your heater can save gas mileage. Over time, some of these misconceptions become widely accepted as the truth.  Though taking...
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Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022

December 1, 2021
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Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...
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Direct Automotive Marketing: A New Way to Drive Dealership Revenue

September 27, 2021
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Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...
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