carrx

In the fiercely competitive automotive industry, the adage “work smarter, not harder” rings more accurate than ever. Car dealership owners and managers continually face the challenge of maximizing their return on investment while striving to achieve the best possible results.   One crucial area where efficiency can make a significant difference is marketing spend. With precision targeting and innovative direct-to-customer tools...

We’ve all heard the news: used car prices have been on a rollercoaster ride since COVID, and the market is feeling the squeeze. And used car prices are rising again, according to the Manheim Used Vehicle Value Index. This surprising turn has led many potential buyers to switch gears and consider new vehicles instead. So, if you’re one of the...

Suppose you opened the door to your new car and the digital cockpit and HD screens immediately matched your iPhone’s operating system colors, type choices, and, if you wanted, a background photo. The interior lighting would take on a hue of your choice, and based on your preferences, Siri would welcome you and ask if you would like the temp...

We live busy lives and must admit that it’s easy to miss the little things, particularly if you have multiple vehicles in your household. Imagine never worrying about when to take your or your kid’s car in for an oil change or tune-up. Sounds like a dream, right?   Well, that future is now a reality with CarRx, a new and...

If your dealership is suffering from a lack of automotive service tech support, you aren’t alone. Two years of the pandemic, global chip supply shortages, increasing demands for Electric Vehicle (EV) solutions, and the great resignation have changed the auto industry in unpredictable ways. Despite these compounding problems facing the automotive industry, dealers are now in a unique position. Technological...

It’s an interesting time to be in the market for a new vehicle. The world is still recovering from international supply chain issues—specifically, the current global shortage of microchips needed to produce all new cars. As a result of the shortage, manufacturers produced 1.7 million fewer vehicles in 2021 than in 2019.  This vehicle shortage has resulted in a top-to-bottom...

Electric vehicle sales have exploded on a year-by-year basis over the past half decade, and for good reason. Not only do electric vehicles save drivers thousands of dollars each year on gas costs—they also help owners save big on service and maintenance expenses. Electric vehicle powertrains have much fewer parts than their internal combustion counterparts. For example, electric vehicles do...

The auto industry is no longer as stable as it was a few years ago. Due to new car supply shortages, the demand for used vehicles has skyrocketed. Used vehicles have never had more value and now might be the perfect time to consider selling. We’ll take you through the benefits of dealership car trade-ins and the disadvantages of selling...

Gearing up for a road trip in your electric vehicle? Trying to maximize your charge for a long commute? Or are you just trying to maintain your battery health while cruising around town?  EV batteries and extreme temperatures don’t mix well. If you live in or are traveling to an area that heats up in the summer months, you’ll want...

Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...