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If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...

New car maintenance apps are changing the way drivers approach auto service. Today’s drivers are more empowered than ever to stay on top of their car maintenance needs, with an array of car service apps at their disposal. But with so many maintenance apps on the market, how do you know which features are most critical for maintaining a safe,...

These are interesting times for auto dealers. With the vehicle chip shortage still taking its toll on new car inventory around the world, the market for used cars has exploded. Used car dealerships have been enjoying the consistent business and many new car dealerships have started showing pre-owned vehicles in an attempt to keep lots full and customers coming through...

Cold weather car maintenance tips often get passed on like a game of telephone. Your father teaches you to pull your wiper blades up and away from your car during freezing temperatures, or your friend tells you that turning off your heater can save gas mileage. Over time, some of these misconceptions become widely accepted as the truth.  Though taking...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

Gone are the day’s when drivers settled for cars that got them from point A to point B. Today’s drivers want connected vehicles with features just as sophisticated as their smartphones.  They want to navigate through their Spotify playlists just as easily as they navigate the road. They want hands-free driving while they drink their coffee on their way to...

Many drivers are “rolling a dice” on their way to work as the average vehicle has three parts functioning below standards. While assessing vehicle health can often be a guessing game, vehicle maintenance software is transforming the way we approach car maintenance.  Humidity, temperature, ratio of night to day driving, tow weight, road quality, and any number of driving conditions...

According to the U.S. Department of Transportation, the highest number of fatal accidents occur from July to September. This can be attributed to a number of factors including distracted driving, driving under the influence, and even neglected car maintenance. Summer road trips, off-roading, and extreme weather conditions can wear and tear your vehicle. Before packing up for the beach or...

The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...