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Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

Gone are the day’s when drivers settled for cars that got them from point A to point B. Today’s drivers want connected vehicles with features just as sophisticated as their smartphones.  They want to navigate through their Spotify playlists just as easily as they navigate the road. They want hands-free driving while they drink their coffee on their way to...

Many drivers are “rolling a dice” on their way to work as the average vehicle has three parts functioning below standards. While assessing vehicle health can often be a guessing game, vehicle maintenance software is transforming the way we approach car maintenance.  Humidity, temperature, ratio of night to day driving, tow weight, road quality, and any number of driving conditions...

According to the U.S. Department of Transportation, the highest number of fatal accidents occur from July to September. This can be attributed to a number of factors including distracted driving, driving under the influence, and even neglected car maintenance. Summer road trips, off-roading, and extreme weather conditions can wear and tear your vehicle. Before packing up for the beach or...

The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...

Keeping a car running in pristine condition requires periodic repairs and the occasional scheduled maintenance appointment. More often than not, your vehicle will notify you of any service that it needs to continue performing optimally. Its dashboard contains dozens of lights. When illuminated, each will alert you of an internal mechanism that may need professional attention. While not all these...

After months of prolonged lockdowns and desolate highways, the total number of miles driven across the U.S. surged in March 2021 compared to the same time last year, according to new data from Metromile. As driving behaviors start to return to pre-pandemic levels, it’s important that drivers pay close attention to the maintenance they neglected over the last year, beginning...

Millions of drivers are on the road, all with varying degrees of spatial awareness, reaction times, and attention. While you can’t predict or control the behavior of other drivers, you can take preventative measures in your own life. Installing a GPS vehicle tracking device can assist in analyzing various driving metrics to monitor how your loved one’s safety and driving...

Car maintenance is an unavoidable part of being a responsible car owner. When ignored or approached half-heartedly, you’re faced with repercussions not just for your wallet but also for your safety. However, there is a lot of guessing when those dreaded service lights go on. Ultimately, these service alerts tell us something is wrong, but not what is wrong. Thankfully,...