customer retention

Do you hear that? It’s the sound of spring coming into full bloom and summer being just around the corner. Now is the perfect time for your dealership’s sales team to shake off any hibernation-induced sluggishness and come out ready to tackle a new season with energy. With the strategies below your employees can make 2023 the best season yet...

The US auto industry suffered severe losses during the recent pandemic. Only now are dealerships slowly returning to production and car sales. However, as businesses start to rebuild, many dealerships now face ripple effects from COVID-19 restrictions. The pandemic revealed how unprepared dealers were for business stalling for long periods. As a result, dealership lot management has become increasingly complex....

A dealer buy-back program is becoming a popular option amongst both dealerships and consumers. Convenience, peace of mind, and cost-effectiveness are some of the key benefits this type of program provides consumers. Let’s discuss what a buy-back program is and if it’s the best option for you.  What Is A Dealer Buy-Back Program? An automotive buy-back program is a relatively...

Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...

If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...

The semiconductor chip shortage has plagued the automotive industry for almost two years now, and it isn’t destined to end any time soon.  Experts don’t predict  a full recovery until 2023. As we enter 2022 with emerging challenges on top of the vehicle chip shortage, some automotive dealers are at their wits end trying to sustain and grow business.   But,...

The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...

Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...

It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...