customer retention

Picture this: a customer walks into your dealership excited about buying a new car, but they are met with indifference, long waits, and a seemingly disorganized sales process. The potential joy of a new vehicle quickly turns into frustration, and the customer leaves to explore other options.  Unfortunately, such scenarios are all too common in the automotive sales industry. But...

In the fiercely competitive automotive industry, the adage “work smarter, not harder” rings more accurate than ever. Car dealership owners and managers continually face the challenge of maximizing their return on investment while striving to achieve the best possible results.   One crucial area where efficiency can make a significant difference is marketing spend. With precision targeting and innovative direct-to-customer tools...

Automotive News recently reported that 11 men were charged with stealing cars from 26 dealerships in Ohio. According to WHIO-TV, the thefts occurred from November 2, 2022, to March 17, 2023, and involved 26 car dealerships, with some broken into multiple times. There were 32 incidents of theft, totaling 86 cars and $5.1 million.   Dealership car theft is a challenge...

Auto dealerships that prioritize customer feedback are the ones that come out on top. Why? Because customers are the heart of your business, and their opinions provide valuable insights into how you can improve your operations and provide a better customer experience. Also, bad experiences equal bad CSI scores. And no one wants that.  So, let’s discover how to gather,...

Summer is around the corner, and with it, comes a surge in car sales. But, as an auto dealership, you must be prepared to make the most of this prime selling season. To ensure that your dealership is the go-to destination for car buyers, follow these essential tips to create an appealing and comfortable customer experience.  Spruce Up Your Dealership...

The automotive industry is entering a new era where the power of video and digital technology is redefining the car sales process.   Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases, and 92% of car shoppers research online before they buy. So, it’s more important than ever for auto dealerships to adapt and...

Ask most car buyers about the car-buying process, and one of the first things mentioned is that they’re tired of spending hours at a dealership trying to buy a car. How can this be improved? One of the areas we’re seeing the biggest change happens to be meeting customer demands is the online car buying experience.   Haig Partners said nearly...

Do you hear that? It’s the sound of spring coming into full bloom and summer being just around the corner. Now is the perfect time for your dealership’s sales team to shake off any hibernation-induced sluggishness and come out ready to tackle a new season with energy. With the strategies below your employees can make 2023 the best season yet...

The US auto industry suffered severe losses during the recent pandemic. Only now are dealerships slowly returning to production and car sales. However, as businesses start to rebuild, many dealerships now face ripple effects from COVID-19 restrictions. The pandemic revealed how unprepared dealers were for business stalling for long periods. As a result, dealership lot management has become increasingly complex....

A dealer buy-back program is becoming a popular option amongst both dealerships and consumers. Convenience, peace of mind, and cost-effectiveness are some of the key benefits this type of program provides consumers. Let’s discuss what a buy-back program is and if it’s the best option for you.  What Is A Dealer Buy-Back Program? An automotive buy-back program is a relatively...