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customer retention

Featured image for “4 Benefits of Implementing a Direct to Consumer Marketing Strategy”

4 Benefits of Implementing a Direct to Consumer Marketing Strategy

June 14, 2022
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Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...
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Featured image for “How Your Car Dealership Can Utilize an Automated Marketing Strategy”

How Your Car Dealership Can Utilize an Automated Marketing Strategy

April 26, 2022
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If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...
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Featured image for “How Dealerships Can Combat the Vehicle Chip Shortage with Creative Sales Management Strategies”

How Dealerships Can Combat the Vehicle Chip Shortage with Creative Sales Management Strategies

February 1, 2022
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The semiconductor chip shortage has plagued the automotive industry for almost two years now, and it isn’t destined to end any time soon.  Experts don’t predict  a full recovery until 2023. As we enter 2022 with emerging challenges on top of the vehicle chip shortage, some automotive dealers are at their wits end trying to sustain and grow business.   But,...
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Featured image for “Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops”

Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops

January 20, 2022
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The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...
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Featured image for “Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge”

Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge

January 3, 2022
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Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...
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Featured image for “How To Sell More Cars by Warming Up Your Winter Sales Strategy”

How To Sell More Cars by Warming Up Your Winter Sales Strategy

December 14, 2021
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It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...
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Featured image for “Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022”

Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022

December 1, 2021
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Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...
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Featured image for “The Overlooked Value of Connected Car Data”

The Overlooked Value of Connected Car Data

November 4, 2021
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The conversation surrounding connected vehicles in the automotive industry sparked a frenzy in the last ten years, with manufacturers competing for the next greatest technology. In the last year alone, 91 percent of vehicles sold in the U.S. were connected cars, each collecting granular car data with the potential to positively impact both drivers and dealerships at scale. With connected...
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Featured image for “Direct Automotive Marketing: A New Way to Drive Dealership Revenue”

Direct Automotive Marketing: A New Way to Drive Dealership Revenue

September 27, 2021
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Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...
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Featured image for “How Elo GPS Can Help Turn Car Dealership Challenges into Opportunities”

How Elo GPS Can Help Turn Car Dealership Challenges into Opportunities

June 7, 2021
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Car dealerships across the country face a myriad of challenges. From lot maintenance to inventory management, there are a ton of tasks that owners and managers are responsible for on a daily basis. Investing in proper technology to streamline processes is the most effective and efficient way to tackle car dealership challenges while remaining focused on growth and profitability. In...
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