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car sales

Featured image for “Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops”

Digital Dealerships? What the Automotive Digital Transformation Means for Brick-And-Mortar Shops

January 20, 2022
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The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...
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Featured image for “Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge”

Customer Service in the Automotive Industry Is Changing: What to Do to Keep Your Edge

January 3, 2022
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Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...
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How To Sell More Cars by Warming Up Your Winter Sales Strategy

December 14, 2021
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It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...
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Featured image for “Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022”

Automotive Industry Outlook: The Biggest Challenges Dealerships Will Face in 2022

December 1, 2021
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Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...
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Featured image for “Automotive Trends: What we’ve discovered from car buyers this year (so far)”

Automotive Trends: What we’ve discovered from car buyers this year (so far)

October 11, 2021
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The automotive industry is recovering from recent challenges, with many multinational automobile manufacturers witnessing automotive trends and sales bouncing back to pre-pandemic levels. With a recovering and booming automotive industry, we are seeing shifts in consumer behaviors.  Today’s consumers aren’t just looking for a vehicle with a luxury interior and heated seats, they’re looking for a vehicle that meets their...
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Direct Automotive Marketing: A New Way to Drive Dealership Revenue

September 27, 2021
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Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...
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Featured image for “4 Tips for Closing Sales Using Car Inventory Software”

4 Tips for Closing Sales Using Car Inventory Software

March 1, 2021
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The process for buying a new car is almost unrecognizable to what it once was. Typically, when a prospective buyer began searching for a new vehicle they would head to the dealership – not the internet. While the rise of digitization has presented its challenges, it has also made dealers better positioned for success than ever before thanks to modern...
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