car sales

These are interesting times for auto dealers. With the vehicle chip shortage still taking its toll on new car inventory around the world, the market for used cars has exploded. Used car dealerships have been enjoying the consistent business and many new car dealerships have started showing pre-owned vehicles in an attempt to keep lots full and customers coming through...

The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...

Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...

It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

The automotive industry is recovering from recent challenges, with many multinational automobile manufacturers witnessing automotive trends and sales bouncing back to pre-pandemic levels. With a recovering and booming automotive industry, we are seeing shifts in consumer behaviors.  Today’s consumers aren’t just looking for a vehicle with a luxury interior and heated seats, they’re looking for a vehicle that meets their...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

The process for buying a new car is almost unrecognizable to what it once was. Typically, when a prospective buyer began searching for a new vehicle they would head to the dealership – not the internet. While the rise of digitization has presented its challenges, it has also made dealers better positioned for success than ever before thanks to modern...