dealer service

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

Car dealerships across the country face a myriad of challenges. From lot maintenance to inventory management, there are a ton of tasks that owners and managers are responsible for on a daily basis. Investing in proper technology to streamline processes is the most effective and efficient way to tackle car dealership challenges while remaining focused on growth and profitability. In...

The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...

It’s an all too familiar tale. You’re simply driving to work or the grocery store (or maybe worse, on a road trip) when suddenly the small engine icon illuminates on your dashboard. As you stare at the glowing icon you might be thinking: “Why did my check engine light come on?” While some simply choose to ignore it, the check...

Car maintenance is an unavoidable part of being a responsible car owner. When ignored or approached half-heartedly, you’re faced with repercussions not just for your wallet but also for your safety. However, there is a lot of guessing when those dreaded service lights go on. Ultimately, these service alerts tell us something is wrong, but not what is wrong. Thankfully,...

Internet of Things (IoT) solutions have crept into just about every industry and corner of the world. Even the simplest of technologies, such as your vacuum, now have the capability to provide smartphone connectivity. But for the automotive industry, connected vehicle technology is driving a safer, more connected future while fueling a multi-billion-dollar movement.   Connected cars are a result of...

Digital disruption has quickly crept in and firmly cemented itself into every industry. No matter how hard we try to fight it off or stick to our tried-and-true methods, technology is here to stay. New car dealerships and manufacturers are no strangers to this disruption. If anything, connected car technology is completely transforming the car buying experience as we once...

If you’re a new auto dealer, you’ve probably heard the old saying: sales sells the first car, service sells every car after. If a customer returns to your dealership twice in the first year, there is a 74 percent chance that they will purchase their next vehicle at your dealership. If you can’t get them to return, your window of...

Finding the right person to service your vehicle can be just as frustrating as the glowing check engine light on your dashboard. While routine service and maintenance can be a hassle, it doesn’t have to be. The solution to most of your car pains can be solved at the very place you first held your keys: the dealership. Car dealer...