dealership

The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...

Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

The Customer Satisfaction Index (CSI score) was initially implemented across services and operations as a method of measuring to what extent businesses were meeting customer needs. A car dealership or other business would close a deal and then issue a survey of calculated questions to assess customer satisfaction with the sales process, including customer service, knowledgeability, and closure.  What began...

The Pacific Northwest and Western Canada experienced record-breaking heat waves in June, and they’re only going to continue as August approaches. Oregon reached an all-time high of 116 degrees Fahrenheit. Seattle also reported an all-time high of 108 degrees. This record breaking heat is especially problematic for car dealerships who invest in lots with over 1200 vehicles, all of which...

In Fall 2020, California Governor Gavin Newsom signed an executive order phasing out gasoline-powered vehicles in support of the state’s mission towards reducing harmful greenhouse gases caused by transportation. As part of the order, new car dealerships will be required to exclusively sell zero-emission vehicles by the year 2035. As a result, the state’s electric vehicle market is expected to...

The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...