dealership

You may have never considered how creating a new car on the assembly line parallels operating an efficient car dealership. Every part, process, and moment is planned and executed precisely for optimal performance and minimal waste.   Your dealership can also operate much like that assembly line—each element should work together seamlessly to drive profits and dealership growth. And just...

In the fiercely competitive automotive industry, the adage “work smarter, not harder” rings more accurate than ever. Car dealership owners and managers continually face the challenge of maximizing their return on investment while striving to achieve the best possible results.   One crucial area where efficiency can make a significant difference is marketing spend. With precision targeting and innovative direct-to-customer tools...

Summer is around the corner, and with it, comes a surge in car sales. But, as an auto dealership, you must be prepared to make the most of this prime selling season. To ensure that your dealership is the go-to destination for car buyers, follow these essential tips to create an appealing and comfortable customer experience.  Spruce Up Your Dealership...

The automotive industry has undergone significant changes in recent years with the advent of technology and the internet. One of the most substantial changes since COVID has been the shift from brick-and-mortar showrooms to “online showrooms”.   Auto dealerships increasingly recognize the benefits of an online presence, and many focus their efforts into providing more information on their websites and digital...

Do you hear that? It’s the sound of spring coming into full bloom and summer being just around the corner. Now is the perfect time for your dealership’s sales team to shake off any hibernation-induced sluggishness and come out ready to tackle a new season with energy. With the strategies below your employees can make 2023 the best season yet...

When it comes to selling cars, one of the most important factors that helps close a sale is building a connection with potential customers.   Personalization is the key to establishing trust and making customers feel comfortable, which can lead to a successful sale. So, let’s explore different personalization approaches your dealership sales teams can use to build relationships with customers...

More and more car dealerships are becoming targets for thieves looking to score big hauls of vehicles. Dealership theft cases have been on the rise in recent years, with an estimated $300 million worth of vehicles stolen from dealerships in the United States each year. Currently, a theft occurs every 40.9 seconds.  While there are no surefire ways to protect...

If you’re in the market for a new car in 2023, there are a few things you’ll want to keep in mind. For starters, electric vehicles are becoming increasingly popular, so it’s worth considering one if you’re looking for something new and different. You’ll also want to think about fuel efficiency, which will be an essential consideration for many buyers.  ...

Cox Automotive surveyed over 1000 US dealerships last month and saw many dealerships express concern over inflation, dealer inventories, and rising costs. In addition, the “Dealer Sentiment Index” showed that dealers have a negative outlook regarding the challenges ahead for the quarter and beyond.  Cox Automotive Chief Economist Jonathan Smoke said, “unique market conditions are causing worry among car dealerships...

The US auto industry suffered severe losses during the recent pandemic. Only now are dealerships slowly returning to production and car sales. However, as businesses start to rebuild, many dealerships now face ripple effects from COVID-19 restrictions. The pandemic revealed how unprepared dealers were for business stalling for long periods. As a result, dealership lot management has become increasingly complex....