What Is Geofencing Technology? How Businesses and Consumers Can Leverage Virtual Perimeters

What Is Geofencing Technology? How Businesses and Consumers Can Leverage Virtual Perimeters

Joanna Lawrence Blog

Have you ever been shopping in a mall only to later receive an ad on Facebook for the exact store you entered? How about when you attend a public event and get a notification prompting you to download their featured app? If you answered yes to either of these – or simply have a smartphone – you likely have already …