Blog

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

Does Car Insurance Cover Theft? What Your Coverage Plan Does & Does Not Cover So, you’re running late for your movie, and your friends are sitting in the theater, popcorn in hand and saving you a seat. You hastily park the car, slam the door, and run inside. Two hours later, you walk back to the parking garage with your...

Gone are the day’s when drivers settled for cars that got them from point A to point B. Today’s drivers want connected vehicles with features just as sophisticated as their smartphones.  They want to navigate through their Spotify playlists just as easily as they navigate the road. They want hands-free driving while they drink their coffee on their way to...

Today’s car thieves aren’t picking locks or breaking windows, they’ve become tech savvy just like the vehicles they steal.  When drivers traded their old-school keys for keyless entry fobs, many thought they were investing in a car invincible to theft. Much like the case with any new and emerging technology, they were wrong. This left vehicle owners wondering how to...

Many drivers are “rolling a dice” on their way to work as the average vehicle has three parts functioning below standards. While assessing vehicle health can often be a guessing game, vehicle maintenance software is transforming the way we approach car maintenance.  Humidity, temperature, ratio of night to day driving, tow weight, road quality, and any number of driving conditions...

Though vehicle theft has been on the decline since 2017, 2020 experienced a sudden jolt. According to the National Insurance Crime Bureau (NICB), an estimated 873,080 vehicles were reported stolen in 2020. This is an unanticipated increase from the 721,885 vehicles counted in 2019. While this is most likely attributable to the economic turbulence experienced by many in 2020, it...

As National Vehicle Theft Prevention Month comes to a close, it is important to take a pause to evaluate the current state of car theft and discuss how to lower the statistics via implementing safe practices. Current trends show that the most stolen cars in America are a matter of both popularity and resale value. In 2019, a motor vehicle...

The Customer Satisfaction Index (CSI score) was initially implemented across services and operations as a method of measuring to what extent businesses were meeting customer needs. A car dealership or other business would close a deal and then issue a survey of calculated questions to assess customer satisfaction with the sales process, including customer service, knowledgeability, and closure.  What began...

According to the U.S. Census Bureau and various studies, one out of every ten veterans were seriously injured at some point while serving in the military, and one out of three veterans who served post-9/11 live with a service-connected disability. Programs and facilities have been developed to provide treatment, diagnostics, rehabilitation, counseling, and support to manage both physical and mental...

The Pacific Northwest and Western Canada experienced record-breaking heat waves in June, and they’re only going to continue as August approaches. Oregon reached an all-time high of 116 degrees Fahrenheit. Seattle also reported an all-time high of 108 degrees. This record breaking heat is especially problematic for car dealerships who invest in lots with over 1200 vehicles, all of which...