auto dealer

The automotive industry is recovering from recent challenges, with many multinational automobile manufacturers witnessing automotive trends and sales bouncing back to pre-pandemic levels. With a recovering and booming automotive industry, we are seeing shifts in consumer behaviors.  Today’s consumers aren’t just looking for a vehicle with a luxury interior and heated seats, they’re looking for a vehicle that meets their...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

The Customer Satisfaction Index (CSI score) was initially implemented across services and operations as a method of measuring to what extent businesses were meeting customer needs. A car dealership or other business would close a deal and then issue a survey of calculated questions to assess customer satisfaction with the sales process, including customer service, knowledgeability, and closure.  What began...

The Pacific Northwest and Western Canada experienced record-breaking heat waves in June, and they’re only going to continue as August approaches. Oregon reached an all-time high of 116 degrees Fahrenheit. Seattle also reported an all-time high of 108 degrees. This record breaking heat is especially problematic for car dealerships who invest in lots with over 1200 vehicles, all of which...

Car theft remains a huge problem for auto dealerships across the United States. In 2020, 873,080 vehicle thefts were reported to authorities, an almost 10 percent increase from the year before. Thieves regularly exploit vulnerabilities in keyless entry systems using sophisticated technology and can drive automobiles away in a matter of minutes. However, the emergence of the Internet of Things...

Car dealerships across the country face a myriad of challenges. From lot maintenance to inventory management, there are a ton of tasks that owners and managers are responsible for on a daily basis. Investing in proper technology to streamline processes is the most effective and efficient way to tackle car dealership challenges while remaining focused on growth and profitability. In...

The global pandemic shifted the way the average American engaged in transportation. Employees were unable to commute to work by public transportation, and the closure of offices reduced commuting. Cars sat in driveways or were sold to pay rent, and incentives to purchase new vehicles disappeared. New car sales plummeted as mass layoffs ensued and disposable income depleted – leaving...

When a car remains stationary for days or weeks on end, the battery’s charge starts to diminish. When the battery is unable to provide the electrical power to start the vehicle, it either requires a jumpstart to recharge or is outright drained. When you’re the manager of a dealership lot (or multiple), maintaining the health of hundreds of batteries can...

It’s a familiar scenario. You’re going about your daily business when your bank’s floor plan associate walks through the floor. Your heart starts racing as you unnecessarily crunch numbers in your head, hoping all inventory is in place and accounted for. While a dealership audit is nerve-wracking, advanced technology has made it easier than ever to streamline audits and ensure...

Have you ever been shopping in a mall only to later receive an ad on Facebook for the exact store you entered? How about when you attend a public event and get a notification prompting you to download their featured app? If you answered yes to either of these – or simply have a smartphone – you likely have already...