auto dealer

The semiconductor chip shortage has plagued the automotive industry for almost two years now, and it isn’t destined to end any time soon.  Experts don’t predict  a full recovery until 2023. As we enter 2022 with emerging challenges on top of the vehicle chip shortage, some automotive dealers are at their wits end trying to sustain and grow business.   But,...

The automotive industry has recently experienced powerful changes brought on by the digital revolution, shifting customer preferences, and a global pandemic. Established digital car sales platforms have seen huge growth over the last couple of years, and traditional franchises are racing to move their services online. Industry giants General Motors broke into the ecommerce space with the release of their...

Major changes are transforming the industry. Technological innovation, shifting consumer preferences, and other socioeconomic factors are rapidly transforming the way dealers approach customer service in the automotive industry.   Changes can be felt throughout every sector—from manufacturing and assembly to sales and service. Customers are demanding connected, intelligent cars to fit their different mobility needs. Perhaps unsurprisingly, customer experiences in the...

It’s the holiday season. Every dealership large and small is running promotions and ushering gigantic Christmas presents off the lot with big red ribbons. Customers are full of cheer and business is better than ever.  When the new year rolls around the corner and sales teams begin popping champagne to celebrate the end of yet another chaotic sales season, February...

Dealerships are ramping up production, increasing vehicle sales, investing in electric vehicle production sites, and gearing up for the next phase of the auto industry. However, while dealerships are peeling out of the economic decline and heading down a new path of growth, they may not be in the clear just yet. Industry trends both new and old are reshaping...

The conversation surrounding connected vehicles in the automotive industry sparked a frenzy in the last ten years, with manufacturers competing for the next greatest technology. In the last year alone, 91 percent of vehicles sold in the U.S. were connected cars, each collecting granular car data with the potential to positively impact both drivers and dealerships at scale. With connected...

The automotive industry is recovering from recent challenges, with many multinational automobile manufacturers witnessing automotive trends and sales bouncing back to pre-pandemic levels. With a recovering and booming automotive industry, we are seeing shifts in consumer behaviors.  Today’s consumers aren’t just looking for a vehicle with a luxury interior and heated seats, they’re looking for a vehicle that meets their...

Each year, dealerships pour hundreds of thousands of dollars into automotive marketing strategies in the form of television advertisements, organic search marketing, banner ads, and more.  The typical franchised dealership spends $554,292 on advertising each year, allocating over 90 percent of their budget to car sales, which are responsible for less than 52 percent of a dealership’s overall revenue.  These...

The Customer Satisfaction Index (CSI score) was initially implemented across services and operations as a method of measuring to what extent businesses were meeting customer needs. A car dealership or other business would close a deal and then issue a survey of calculated questions to assess customer satisfaction with the sales process, including customer service, knowledgeability, and closure.  What began...

The Pacific Northwest and Western Canada experienced record-breaking heat waves in June, and they’re only going to continue as August approaches. Oregon reached an all-time high of 116 degrees Fahrenheit. Seattle also reported an all-time high of 108 degrees. This record breaking heat is especially problematic for car dealerships who invest in lots with over 1200 vehicles, all of which...