maintenance reminders

How necessary is retention at your dealership? After one look at your balance sheet, you’ll agree with a study’s conclusion that over 49 percent of dealership gross profits come from the service department. And, like most dealerships, you’ll only spend 10 percent of your ad budget on fixed ops.  Why spend 90 percent of your marketing budget on attracting new...

The Ongoing Relationship: More Than Just a Sale and Service Retention  For dealerships, the end of a sale should never signify the end of a customer relationship. Closing a deal and watching customers drive off in their new car is just the beginning. Ensuring service retention requires proactive steps. How can you guarantee they keep returning, not just for another...