Direct to consumer marketing is completely revolutionizing the way we buy products and services. Instead of relying on crowded retailer environments and expensive advertisements to sell a product, brands are leveraging the vast digital landscape to reach customers.  This marketing tactic isn’t just for selling subscription boxes and packaged mattresses—auto dealers can utilize direct to consumer (DTC) marketing to connect...

We’ve all seen it, some of us have even experienced it first-hand—a driver parked on the side of the road, looking helpless as they stand beside their broken-down vehicle. It’s a situation no one wants to find themselves in.  But vehicle breakdowns happen. Instead of fretting about worst-case scenarios, the best thing you can do to ensure your safety and...

Whether you own a car dealership or simply own a car, you’re probably familiar with the semiconductor chip shortage that has been plaguing the automotive industry for the last couple of years. The chip shortage has had detrimental effects on the production of new cars in the US and experts don’t expect a full pre-pandemic recovery until 2023.  The federal...

Memorial Day is a day to honor the brave men and women who have died while serving this country. While this holiday acts as a time of remembrance for those in the U.S. Armed Forces who are no longer with us, we cannot forget the millions of military veterans who continue to enrich our country each day.  During this Military...

You walk to your driveway one early morning only to find an empty space where your car normally sits. You panic, call your local authorities and report your vehicle stolen. You then file a claim with your insurance provider.  Incredibly, the police find your car a week later, abandoned in an industrial park. You have your vehicle back, but some...

An alarming new crime has been trending across North America since late last year—Apple AirTags have been linked to dozens of accounts of luxury car theft since their release in April of 2021.  Apple AirTags, portable tracking devices intended to help customers keep track of valuable belongings like keys or a wallet, are popping up in police reports in major...

If your dealership isn’t using automated marketing by now, you might want to rethink your marketing strategy. Automated marketing, or the use of automation technology in your marketing processes, is a growing trend in the business world and can substantially reduce the time involved in ongoing marketing campaigns.  Currently, around 51% of businesses are utilizing automated marketing. Of these businesses,...

Currently, every state in the US, with the exception of New Hampshire and Virginia, requires drivers to have auto insurance. Whether required by law or not, car insurance is an important investment for every car owner.  The average driver will get into three to four car accidents over the course of their lifetime. If you find yourself in a car...

Vehicle Theft Is Climbing in the US Vehicle theft is on the rise in the US and has been for some time. Since the start of the pandemic in 2020, carjacking has surged in cities across the country. Over one million cars are stolen every year in the US, which translates to one stolen car every 20 seconds.  As detailed...

In 2019, the US veteran unemployment rate was at a record low of 3.1%—unfortunately, this progress was nearly undone in 2020 with rates soaring to 11.7%. As the COVID-19 pandemic forced businesses around the country to close their doors, many veterans, as well as their spouses and family members, were left jobless. Approximately 270,000 service members transition out of the...